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Old 10-02-2003, 01:24 PM   #1
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Join Date: Aug 07, 2003
Posts: 526
Trezdustrial is on a distinguished road


Satellite Radio Broadcaster to Air Daily NHL Talk Show, NHL LIVE!

NEW YORK - October 2, 2003 - SIRIUS (NASDAQ: SIRI), known for
delivering the very best in commercial-free music and premium broadcast
entertainment to cars and homes across the country, announced today it will air
up to 40 National Hockey League games each week throughout the NHL
season, beginning Oct. 8 and continuing through the Stanley Cup Finals. The
broadcasts will be available to all SIRIUS subscribers at no additional
cost. SIRIUS also has signed on as an official corporate marketing
partner of the League.

The NHL and SIRIUS will produce a live, daily, two-hour call-in talk
show originating from the SIRIUS studios in Rockefeller Center in New
York City. NHL Live! will feature NHL players, coaches and celebrity
hockey fans, expert commentary and fan participation. The show debuts
Monday, Oct. 6 from 2-4 pm ET (with a replay at 4 pm ET), and will air on
SIRIUS Sports Play-By-Play, stream 124.

"This partnership between the NHL and SIRIUS continues our commitment
to delivering world class sports to our subscribers," said Joseph P.
Clayton, President and CEO of SIRIUS. "I'm thrilled that hockey fans will
be able to follow their favorite team no matter where they are in the
continental U.S. This is a real power play for SIRIUS."

NHL Executive VP and COO Jon Litner said, "NHL fans are the most
tech-savvy in all of sports, and our new marketing partnership with SIRIUS
will not only allow our fans to follow NHL action across the League
through satellite radio but also provide the NHL with another vehicle to
grow the game of hockey."

The play-by-play hockey broadcasts will be carried live across a
variety of SIRIUS streams including 124, 125 and 126. A complete schedule of
games will be available at and

As "The Official Satellite Radio Sponsor of the NHL," SIRIUS can
include the NHL shield and related trademarks in its advertising and
promotions, and will be featured in a number of NHL publications and marketing
materials, and at NHL events.
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