Digital Radio Central - Sponsored by TSS Radio
  DRC Home Page DRC Forums Contact Us  
 
SIRIUS Backstage Forum
 
 
 
  Sirius Satellite Radio XM Satellite Radio iTunes/iPod Slacker Pandora  
 
 
FAQ Members List Calendar Search Today's Posts Mark Forums Read  
Go Back   SIRIUS Backstage Forum > >
Visit Digital Radio Central

Notices

The Street Converse with other investors about finance, economic and investment strategies. This is also the place to discuss SIRIUS XM company news and your favorite stocks.

 
 
Thread Tools Display Modes
 
 
Old 10-30-2003, 11:53 AM   #46
Trezdustrial
Rocket Scientist
 
Join Date: Aug 07, 2003
Posts: 526
Trezdustrial is on a distinguished road
Default

I keep hearing Pam Anderson's name being mentioned here. Yeah I think she's nice to look at (if your into silicone anyway ), and she bangs rock stars . Big whoop. How does that affect the females in the audience ? Or is Sat radio just for men ?

Manco - You seem concerned about the "lifetime" plan offerings. It's not actually a "human" lifetime that the plan is good for. It's for the life of the equipment. Kind of like cellphones, you buy a new phone, you have to sign up for a new plan. Some people will get lucky and have that agreement for many years but I dont think it's a big issue if we were to look into the fine print - I dont know if I'm explaining this right....
Trezdustrial is offline  
 
 
Old 10-30-2003, 11:56 AM   #47
Elvis Woods
Loyal Listener
 
Elvis Woods's Avatar
 
Join Date: Aug 12, 2003
Location: Rochester, NY
Posts: 152
Elvis Woods is on a distinguished road
Default

"As a quick aside, I can't tell you how wonderful it is to be able to come here and read messages/ask questions without the pumper/basher aspect. It's great to be able to talk to adults while the kids have a verbal food fight over on Yahoo"

Boy you can say that again!!
Elvis Woods is offline  
 
 
Old 10-30-2003, 12:00 PM   #48
BeyEhmVey
Sirius Star
 
BeyEhmVey's Avatar
 
Join Date: Oct 08, 2003
Location: Newtown, CT
Posts: 1,255
BeyEhmVey is on a distinguished road
Send a message via AIM to BeyEhmVey Send a message via Yahoo to BeyEhmVey
Default

Quote:
Originally Posted by tps
Given the low churn rate to date, coupled with the vast untapped subscriber base, I feel Sirius marketing would be much better directed at getting new SDARS subscribers, rather than trying to get XM subscribers to defect.
tps: I think you are missing my point - I don't think Sirius should try to steal XM listeners, rather they need to differentiate themselves from XM. Look at FeistyLady's post - when she asked her kids about Satellite Radio, right away, they said XM.

Sirius needs much more brand awareness. Sirius needs to market themselves, aggressively, so that when you ask the average schmoe on the street what do you know about Satellite radio, the think of Sirius first, or at the very least they say both brands.

Sirius needs to differentiate themselves from XM and prove that its worth paying a couple of extra bucks a month for that difference.
__________________
Brix Steamer *deceased*
Starmate Replay
Stratus
"Vir prudens non contra ventum mingit"
BeyEhmVey is offline  
 
 
Old 10-30-2003, 12:06 PM   #49
jfinsocal
Channel Surfer
 
Join Date: Sep 25, 2003
Posts: 76
jfinsocal is on a distinguished road
Default

If I were challenged with designing a commercial for Sirius/XM it would go something like this:

1) Thirtysomething person driving in freeway traffic, obviously irritated by the situation.

2) Driver hits an FM preset, obnoxious jock is talking about something stupid.

3) Driver hits another FM preset, some loud talking car salesman.

4) Driver hits another FM preset, another commercial. Driver complains loudly about situation.

5) Finally, the commercial shows the driver's spouse changing to the satellite feed where some contemporary song is playing, driver looks relaxed and happy. Emphasis on 60 music channels here and lack of commercials. Maybe say something like 30 cents a day.

In my opinion this is a better commercial theme than Pam Anderson or the Black Eyed Peas XM spot.
jfinsocal is offline  
 
 
Old 10-30-2003, 12:07 PM   #50
FeistyLady99
Just Tuned In
 
Join Date: Oct 05, 2003
Location: NW Suburbs IL
Posts: 4
FeistyLady99 is on a distinguished road
Default

I don't think Pam has any real effect on the female listening audience or potential subscriber base at all. But, that's not the base that was targeted to begin with. Right now she's the only "big name" that's on board. Too bad Arnold S is preoccupied, I would rather have seen a star more of his caliber lend their name to the products/service. But ya gotta make do with what ya got.

I don't particularly like the lifetime sub program; unless the consumer is really paying attention to details, it smacks of deception. I would rather have seen them offer 2 and 3 year subscription plans at maybe a slight discount. Fixed amount of time, not tied to a particular piece of hardware that could either break or become technically obsolete.
FeistyLady99 is offline  
 
 
Old 10-30-2003, 12:11 PM   #51
adonos
Channel Surfer
 
Join Date: Jun 30, 2003
Posts: 82
adonos is on a distinguished road
Default

I dont really understand why people try to pump or bash a stock like Sirius. This stock takes several million $$ just to move it a few cents.. I cant imagine that anyone reading anyone who has several million in Siri would base trading decisions off of what they read on message boards anyway.

All that said, I suppose I would fall under the category of a basher right now. I am short-term bearish and long-term bullish on this stock. I think the Q3 report raised a lot more questions than it answered and put a lot more weight on the Q4 report. What was the revised sub # for Q4?

At some point, Sirius is going to have to start closing the subscriber gap with XM, and they have shown no real progress in that. The XM / Siri sub ratio has been 8:1 for a while now.. and this has got to shrink.
adonos is offline  
 
 
Old 10-30-2003, 01:05 PM   #52
FeistyLady99
Just Tuned In
 
Join Date: Oct 05, 2003
Location: NW Suburbs IL
Posts: 4
FeistyLady99 is on a distinguished road
Default

Adonos, if you're a basher, you're a VERY polite one!

Too much emphasis is being put on just a few, relatively small categories ... autos are not going to create any spike in subs (IMHO), over time (probably well into Fall 04) they will help add to the base, but only a percentage of the Sirius install options will be actually firm subs.

Commercial wise, Sirius needs (again, just MHO) to come up with a long-term, easy to relate to identity figure ... be it someone like the character actor for digital/sat TV (I believe that commercial is for Comcast) or (maybe a better choice considering our pooch) the dog in the Busch's baked bean commercial (ala Morris the cat). Something/someone the average, TV-watching man and/or woman can relate to the minute they see the spot. Pam and the robotic arm are too specific-viewer-type geared.

The idea that was posted about the 30-something commuter ... very good and relavent, but whoever the actor/actors are in that commercial concept should be utilized/developed into a small series (3, maybe 4 commercials max) as perhaps a family unit in different settings. A good ad agency should be able to create different scenarios.
FeistyLady99 is offline  
 
 
Old 10-30-2003, 01:49 PM   #53
Manco
Top Dog Member
149,600 subs total
 
Manco's Avatar
 
Join Date: May 30, 2003
Location: Bay Area, CA
Posts: 15,450
Manco will become famous soon enoughManco will become famous soon enough
Default

Pam Anderson is all about Name Recognition. If people don't know what Sirius is now, they will after a few months of seeing Pam Anderson on TV and in electronics stores (full sized poster boards). How many people visit CC and BB during this time of year?

Satellite radio sells itself as is demonstrated by having the fastest growing consumer product category EVER. Name recognition and hype is needed, and PA does that. Now Sirius has the products, now the advertisements begin. Remember, the AudioVox has only been available in BB for about two weeks. So full scale advertising can now begin now that product is on the shelf.
Manco is offline  
 
 
Old 10-30-2003, 01:57 PM   #54
bigrock
Rocket Scientist
 
Join Date: Oct 03, 2002
Location: Detroit
Posts: 691
bigrock is on a distinguished road
Default

Quote:
Originally Posted by manco_lives
Pam Anderson is all about Name Recognition. If people don't know what Sirius is now, they will after a few months of seeing Pam Anderson on TV and in electronics stores (full sized poster boards). How many people visit CC and BB during this time of year?

Satellite radio sells itself as is demonstrated by having the fastest growing consumer product category EVER. Name recognition and hype is needed, and PA does that. Now Sirius has the products, now the advertisements begin. Remember, the AudioVox has only been available in BB for about two weeks. So full scale advertising can now begin now that product is on the shelf.
Thank you!
bigrock is offline  
 
 
 

Go Back   SIRIUS Backstage Forum > >


Digitalradiocentral.com




Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -5. The time now is 12:56 AM.
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2020, vBulletin Solutions Inc.
Search Engine Optimisation provided by DragonByte SEO v2.0.39 (Pro) - vBulletin Mods & Addons Copyright © 2020 DragonByte Technologies Ltd.
All Content Copyright SIRIUS Backstage. All Rights Reserved. SIRIUS and registered trademarks are the property of SIRIUS Satellite Radio, Inc. The opinions posted on SIRIUS Backstage website and forums are those of the individual posters and/or this website and are not necessarily the opinions or positions of SIRIUS Satellite Radio, Inc.