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Old 09-10-2004, 11:42 AM   #1
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Default Sirius and Monster cable

09/10 09:30 SIRIUS and Monster Cable Announce Distribution & Marketing Partnership for the Home & Mobile Markets

INDIANAPOLIS, Sept. 10 /PRNewswire-FirstCall/ -- SIRIUS (Nasdaq: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced at the Custom Electronics Design Industry Association (CEDIA) Expo that it has joined forces with Monster Cable Products, Inc. (Brisbane, Calif.) to market and distribute SIRIUS branded accessories for the home and mobile entertainment markets.

Monster will work with SIRIUS to develop antenna systems, cables, signal distribution and other accessories that enhance the SIRIUS experience.

"Monster Cable is a proven leader in training and marketing in the custom installation channel," said Bob Law, Senior Vice President of Retail Operations, SIRIUS. "Together, we will be able to expand the SIRIUS Satellite Radio experience to more consumers by providing new and improved options for the home and vehicle."

"We are excited to enter into this agreement with SIRIUS Satellite Radio," said Rusty Everett, Senior Sales/Product Manager, Monster Cable. "We see this market continuing to expand as more consumers recognize the benefits of satellite radio and all of the technologies associated with it. Monster Cable is looking forward to building a strong and mutually beneficial partnership with SIRIUS by producing high quality products for their subscribers."

Monster is known to millions of audio, video, car, photo, computer, movie and music enthusiasts as the company that makes their other products work better.
Starting in a San Francisco garage 25 years ago, Noel Lee, The Head Monster, created the first Monster Cable to get better sound from stereo speakers. He created an instant following with recording engineers and professional musicianswith many of today's hottest CDs being mixed and mastered in studios completelywired with Monster Cable and powered by Monster Power.


The Monster brand now encompasses over 4,000 items including speakers, subwoofers, furniture, camera bags, cell phone headsets, PowerCells(TM), power line conditioners, voltage stabilizers, surge protectors and every kind of cable imaginable ... all with a single focus: to help enthusiasts Get All The Performance They Paid For(TM) from their favorite electronics.
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Old 09-10-2004, 11:44 AM   #2
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