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Old 11-11-2006, 05:56 PM   #1
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I think we've all been wondering about the impact of the two-day trial program. I think it's stellar as I don't see how Mel could have stuck to the 6.3 unless this program knocked socks off.

Here's the first hint I've seen.

http://www.bridgeratings.com/

The Bridge survey has numbers of 8% for their foot traffic. I believe that historically, Bridge does about 4000 per week.

IF that 8% is even close, 6.3 might be low.


"Did You Listen to the Free Howard Stern Show offered by Sirius on the Internet last week?" (All Satellite Radio Consumers) Yes No
18% 82%



"Have You Subscribed to the streamed version of Howard Stern's radio show provided by Sirius " Yes No
Total Non-Subs 8% 92%
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Old 11-18-2006, 05:06 PM   #2
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Quote:
Originally Posted by Whiskerbiscuit
I think we've all been wondering about the impact of the two-day trial program. I think it's stellar as I don't see how Mel could have stuck to the 6.3 unless this program knocked socks off.

Here's the first hint I've seen.

http://www.bridgeratings.com/

The Bridge survey has numbers of 8% for their foot traffic. I believe that historically, Bridge does about 4000 per week.

IF that 8% is even close, 6.3 might be low.


"Did You Listen to the Free Howard Stern Show offered by Sirius on the Internet last week?" (All Satellite Radio Consumers) Yes No
18% 82%



"Have You Subscribed to the streamed version of Howard Stern's radio show provided by Sirius " Yes No
Total Non-Subs 8% 92%
.
It wouldn't surprise me if a that 8% includes a substanial number of traditional subscribers who were subs before the free trial.
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Old 11-19-2006, 10:25 AM   #3
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Quote:
I think we've all been wondering about the impact of the two-day trial program.
this is ridiculous both xmsr & siri have had free trials of the streaming service forever and you seem to think just because siri decided to advertise it there is to be some huge influx of new subs.

people who wanted to pay $13/mo to hear howard have already done it.
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Old 11-19-2006, 11:16 AM   #4
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Quote:
Originally Posted by FlagRiot
people who wanted to pay $13/mo to hear howard have already done it.
What proof do you have to make this claim? I think there are many folks that were unable to receive live reception inside, but was simply not happy with the lower sound quality. The other thing is this allows folks to get a subscription to listen to Stern without ever spending a penny for equipment. I don't think anyone can say for sure what this promotion has or hasn't done in the way of subscribers. But I think your statement is totally foolish to assume that everyone that wanted to get Stern already had it. You are one of those folks that continue to under estimate Stern's pull, but since you are so pro-XM that doesn't suprise me, as XM did the same thing.
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Old 11-20-2006, 09:04 PM   #5
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What proof do you have to make this claim? I think there are many folks that were unable to receive live reception inside, but was simply not happy with the lower sound quality.
i dont have proof - but xmsr has had streaming w/o a radio for a long time and i dont see anything to make me think it has been big for xmsr but dont get me wrong, i dont think it hurts anything and a few will take it but just as i thought the wifi wasnt a big deal in the stil. i dont think streaming is big yet. there is plenty of competition if people want to stream.

Quote:
The other thing is this allows folks to get a subscription to listen to Stern without ever spending a penny for equipment. I don't think anyone can say for sure what this promotion has or hasn't done in the way of subscribers.
sure and xmsr can make the same argument about its content as well but nobody seems to be interested in it. remember that xmsr has done much, much more promotion of its streaming then siri has (dell, microsoft wmp, others) and again there is no reason to think it has helped THEm.

Quote:
But I think your statement is totally foolish to assume that everyone that wanted to get Stern already had it. You are one of those folks that continue to under estimate Stern's pull, but since you are so pro-XM that doesn't suprise me, as XM did the same thing.
and youre at least as pro siri. the q3 subscr. #s were enough to say loudly that people arent still buying it for stern. stern put siri on the map no doubt about it but the people moving to siri for stern has slowed to a trickle as is made obvious by q3.

ill say this about stern - when cbs fired dlr and o&a moved into major markets live any broadbased movement of people from freefm to siri was stopped dead in its tracks imo - a brilliant move for xmsr after a total flubbing of the situation in 05. the people who were willing to pay for stern had already decided to do it and o&a stopped anymore from moving.
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Old 11-20-2006, 11:28 PM   #6
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Quote:
Originally Posted by FlagRiot
i dont have proof

ill say this about stern - when cbs fired dlr and o&a moved into major markets live any broadbased movement of people from freefm to siri was stopped dead in its tracks imo - a brilliant move for xmsr after a total flubbing of the situation in 05. the people who were willing to pay for stern had already decided to do it and o&a stopped anymore from moving.
You don't have proof and all you do have is pure speculation.... I'll let them sub numbers speak for themselves in the 4th quarter and then we'll see what you have to say!
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Old 11-21-2006, 12:00 AM   #7
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the o & a move to cbs was anything but brilliant in my opinion. unless cbs paid a substantial fee to xm. xm all but gave away their premium content. o & a are the only ones in my opinion that benefited from going on cbs. why pay xm for o& a when u can listen to them 4 free?
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Old 11-21-2006, 11:29 AM   #8
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the o & a move to cbs was anything but brilliant in my opinion. unless cbs paid a substantial fee to xm. xm all but gave away their premium content. o & a are the only ones in my opinion that benefited from going on cbs. why pay xm for o& a when u can listen to them 4 free?
of course xmsr was paid for o&a and everytime they add another market xmsr is paid more. how can you say they 'all but gave away' premium content? first of all xmsr didnt give it away, they are being pd for it and second of all the consensus seems to be that they were not a valuable commoodity on xmsr as it was and i agree with that.

o&a were doing nothing on xmsr not because they werent competitive but because nobody knew about them. i think their show is better today then it was a yr ago imho.

what if limbaugh said "ill come to siri but not give up my AM stations."? would you be interested in such a deal?
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Old 11-21-2006, 11:39 AM   #9
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Quote:
Originally Posted by FlagRiot
what if limbaugh said "ill come to siri but not give up my AM stations."? would you be interested in such a deal?
Not really. Rush is on about 2 stations in every city in the US. It would be pointless to pay him to come to satellite.
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Old 11-21-2006, 11:58 AM   #10
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Quote:
Originally Posted by FlagRiot

o&a were doing nothing on xmsr not because they werent competitive but because nobody knew about them. i think their show is better today then it was a yr ago imho.
Ok, so now that free fm is promoting the show, why do their ratings still suck? WAAAA, we weren't promoted on xm, that's why no one knew aabout us WAAAAA!!!
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Old 11-21-2006, 12:52 PM   #11
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Originally Posted by loadfet17
Ok, so now that free fm is promoting the show, why do their ratings still suck? WAAAA, we weren't promoted on xm, that's why no one knew aabout us WAAAAA!!!
I think it's because Howard put a gag order on them.
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Old 11-21-2006, 12:58 PM   #12
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Not really. Rush is on about 2 stations in every city in the US. It would be pointless to pay him to come to satellite.
thats crazy...

npr is on everywhere you go. do you think siri should ditch npr?
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Old 11-21-2006, 01:00 PM   #13
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Ok, so now that free fm is promoting the show, why do their ratings still suck?
there are 1000 threads around having this discussion so there is no point in ruining this 1. but where did you get the idea their ratings suck? i thought cbs was pretty hapy with their ratings -- theyve added more markets, right?
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Old 11-21-2006, 02:34 PM   #14
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Quote:
Originally Posted by FlagRiot
there are 1000 threads around having this discussion so there is no point in ruining this 1. but where did you get the idea their ratings suck? i thought cbs was pretty hapy with their ratings -- theyve added more markets, right?
Funny how alot of your posts include the phrase "I think" or "I thought". Of course they are doing better than DLR, but if CBS is happy with being the #22 show in NYC, they have definately lowered their standards....Adding more markets doesn't mean the show is the best thing out there, it simply means it is better than what they had with DLR. Although not by much...But hey, however you guys wanna spin it, feel free. Best of luck to them. I mean its not everyday you get to sell out your hardcore fans just to make a buck.
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Old 11-21-2006, 02:46 PM   #15
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I believe less than half of potential Stern subscribers have yet to do so, but will in the next year or two, as satellite radio is better understood by the public.
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